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Posts Tagged ‘outbound contact center’

Choose the Right KPIs for Your Contact Center Service Model

Last month, we talked about how KPIs can help you measure whether your contact center is meeting business objectives. We also covered a few KPIs that are generally accepted as core measures of service levels in a contact center: first call resolution, telephone service factor, and abandon rates.

Now, we’ll look more closely at KPIs for more specific contact center service models. In general, contact centers provide inbound or outbound call services. (Some contact centers may provide both types of service models, but for our purposes, let’s look at them independently.) In the case of inbound call services, callers initiate contact. Customer service and product support are common examples of contact centers for inbound call services.  For outbound call services, agents initiate contact, such as for product sales or charitable donations.

Although KPIs are all based on specific business objectives, KPIs for these models should be different. Inbound call services are generally measured on customer satisfaction while outbound call services are measured on revenue generated. Read more of Choose the Right KPIs for Your Contact Center Service Model

Tags: inbound contact center, KPI, metrics, outbound contact center, statistics