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Exceed Expectations with TASKE

According to ICCM Weekly, new research suggests "An overwhelming majority of consumers base their perceptions of a company, and their decision to re-purchase from the business, on their experiences with the company's customer service contact center."

Kelly Services, in partnership with Purdue University's Center for Customer-Driven Quality, found that call centers play a key role in defining a company's image and maintaining customer loyalty.

"Having customer service representatives trained to ensure a positive customer service experience is crucial to maintaining a strong brand image and keeping customers coming back for more", says Teresa Setting, vice president of Kelly Services.

Keep your customers coming back with TASKE Management Solutions. Hand-in-hand with your well-trained agents, TASKE® Technology Inc. offers a front-end solution to exceed customer expectations. Providing professional front-end queue messaging, better efficiency, and increased portability, TASKE Management Solutions can help you reduce hold times and abandoned calls, and increase customer satisfaction.

Don't let a phone call become a customer hang-up. "For the average consumer, dealing with a less-than-great call center can be a dreaded experience," said Dr. Jon Anton, director of Benchmark Research at Purdue University's Center for Customer-Driven Quality. "Our research shows that a call center is often the only point of contact for a customer with a company and is now more than ever a strategic differentiator for the company."

Improve customer loyalty, provide a consistent company image, and move ahead of the competition with TASKE. It's your call.

For the full article, see Most Consumers Judge a Company By the Quality of its Call Center at www.callvoice.com. Purdue's call center benchmarking research is available at www.BenchmarkPortal.com.

Fast Facts:

  • 63% of consumers will stop using a company's products or services based on a negative call center experience
  • Among dissatisfied customers, 86% were more likely to stop using the company if their experience with the customer representative was negative
  • 100% of consumers surveyed between the ages of 18 and 25 will move to a company's competitor after a negative call center experience

    Source: Purdue University's Center for Customer-Driven Quality.