The Top Ten Customer Expectations

10. Be ethical

9. Be socially responsible

8. Do it right the first time – follow up

7. Keep your promises

6. Tell them what to expect

5. Don't make them deal with poorly trained and ill-informed employees

4. Do what they ask promptly

3. Be responsive to what they need and want

2. Treat them courteously

… and the #1 customer expectation… Be accessible