FOR IMMEDIATE RELEASE

TASKE Technology to Integrate Adaptive Messaging email Routing Solution into Total Call Center Management Package

Ottawa, Ontario, 20 September 2001 - TASKE Technology Inc., an industry leader in call center management solutions, today announced an agreement with New Media Software Ltd. to include the Adaptive Messaging email distribution and management system with future releases of TASKE Call Center Management Tools.

Adaptive Messaging software can reply automatically to simple customer email and distribute messages to up to 100 agents. Call centers can reduce workload by automating much of the email response process and by taking advantage of keystroke macros that agents can use to quickly prepare accurate manual responses. The key-stroke macros can automatically enter pre-selected phrases, locate and retrieve database information and run other software applications with a single button click.

"Adaptive Messaging is a great product and this is a tremendous opportunity for TASKE Technology and its customers," said Dennis Johns, President of TASKE Technology. "email is the second-most frequently used means of customer contact and call centers now have to manage this type communication as well as telephone traffic. By offering the Adaptive Messaging email management software with TASKE Call Center Management Tools, we've created a complete customer response solution that includes real-time monitoring and historical reporting of call traffic coupled with automated email distribution and processing. The two products — and the two companies — will complement each other very nicely, but it's our call center clients that are the ultimate winners."

"How to implement affordable email distribution and management is fast becoming the number one unsolved problem in many call centers." said Phill McGowan, Managing Director of New Media Software Limited, the creators of Adaptive Messaging. "It's not so much the absence of email technology, many centers already have that, it's the ability to manage email work at the same time, and in the same way, as telephone calls. TASKE provides tremendous call center products that deliver substantial benefits, at affordable prices, and with exceptional backup and support service. Including Adaptive Messaging into TASKE Call Center Management Tools makes perfect sense. It offers an upgrade path to existing users, thus protecting their investment in their current TASKE technology. It also offers an integrated solution to new users."

Adaptive Messaging does not require an in-house email server and supports any POP3 email application, including Microsoft Exchange, Lotus Notes and typical ISP Internet mail accounts. For example, a small business user can route incoming email sent to a Hotmail account to the appropriate agent based on content and your routing rules. The application is installed on the TASKE server, further reducing the total cost of ownership. Easy to install and manage, Adaptive Messaging is a perfect solution for small- to medium-sized call centers seeking an affordable, enterprise-wide email management tool.

Adaptive Messaging will be available from TASKE Technology in the fourth quarter of 2001.

About TASKE Call Center Management Tools

TASKE® Call Center Management Tools is an integrated, enterprise-ready suite of management solutions for call centers of any size. TASKE software provides call center supervisors with the information they need to manage, plan or expand operations with ease and confidence. TASKE Call Center Management Tools feature real-time monitoring, historical reporting and effective workforce forecasting and scheduling in a unified and easy-to-use software package.

About New Media Software Limited

New Media Software Limited was founded in 1998, after the founder, Phill McGowan sold his controlling interest in ISV Group, a leading developer of call center software. The company started by researching into the use of artificial intelligence to write intelligent replies to scanned letters, text messages and email. By working closely with email intensive users, the company has created an integrated email distribution and management system, called Adaptive Messaging, which fully meets the needs of call and contact centers. Adaptive Messaging is supported and sold by a network of distributors and dealers across the UK, USA, Canada and South Africa.

About TASKE Technology Inc.

TASKE Technology Inc., an industry leader in management information systems for automatic call distribution, is committed to delivering solutions for today's - and tomorrow's - advanced call centers. Through continued product innovation and development, TASKE Technology enables businesses to increase client loyalty and retention by efficiently providing exceptional customer service. TASKE Technology has an 11-year history of offering proven, robust, and affordable products, with more than 4,400 installations worldwide. TASKE Technology supports a diverse selection of telephone switch platforms by manufacturers such as Avaya, Inter-Tel, Iwatsu and Mitel. The company is based in Ottawa, Ontario, Canada, and was recently listed in the top 100 independent Canadian software firms by the Branham Group, an international information technology consulting organization. For more information about TASKE Technology, visit www.taske.com.

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